Thinking Web Publishing? Think www.YouNeedItAll.com! Custom Website Design and re Design, Custom Website Development, Social Media Networking, B2B Networking, Search Engine Optimizations and Online Marketing.
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Search Engine Promotion, Optimization and Online Marketing
SEO Tips and Tricks From Nikolay Gul - Web Designer and Web Developer
Search Engine Optimization and Online Marketing
Written by Nikolay Gul
Search Engine Optimization Tips, Tricks and Tools from Web Designer
and Web Developer in Syracuse, CNY, Upstate New York and New York
On
this page you'll find links to various information relative to
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
tips, tutorials and suggestions.
* All domains are up to 63 characters include www and TDL (.com,
.net, .info, .biz…..)
* Each domain need to have unique IP address no use virtual hosting
where you might point several domains to 1 hosting accounts.
* Avoid repeating keywords
* Limit to less then 12 words it keyword Meta tag.
* Use only content relevant word as your keyword.
* Try to use keyword phrase to target your customers. Ex. if
you sell real-estate in Boston use: ‘Boston real estate’
instead of only ‘real estate’.
* Repeat keyword and keyword phrase in the body of your page
* Avoid using trademarks.
* Avoid dead words like: like, and, or...
* Start heading in you body with keyword.
* Use Heading tag 1 for your first keyword or/and keyword phrases,
Heading (H2) to second keyword…
* Use keyword throughout the site
* First few lines should accurately define the content of page.
* Keep paragraphs short.
* Validate your HTML code at www.validator.w3.org
* Use keyword in your file name boston-real-estate-listings.html
* Keep URL simple
* Create a site map page for each site
* Use a robot.txt file
* Contain links to other pages containing the same keywords.
* Link to other pages which have the keywords in the file name.
* Use only well –formed HTML code in your pages
* Make sure MSN Boot is allowed to crawl your site
* Use a robots.txt file
* Keep your URL’s simple and static – Keep your site hierarchy flat
* Keep pages to a reasonable size
* One topic per page
* Make pages accessible by at least one static text link
* Add site map
* Run keywords tools like https://adwords.google.com
* Run keywords tools like http://inventory.overture.com/d/searchinventory/suggestion/
* Keep keywords 3-4 times per post
* Post new contents to separate pages
* Read and comment in other blog's
* Keep topic no comment SPAM
* Post frequently.
* Use RCC reach site summary or Really Simple syndication to set
up subscriptions
* Run keywords tools like http://wordtracker.com/
* Try run your keywords www.dogpile.com
* Remove pure search word
* Remove broad terms
* Eliminate over-competitive terms
* Remove “Pure Research” words
* Remove ambiguous terms
* Refine Broad terms
* Eliminate over-competitive terms
* Use Question foe solutions your site provides
* Target local market
The, or, of, for, this, that, and, to, Homepage, www, web, web page,
welcome, click here (find out more... works
much better)....
Outgoing link strategies.
* Create links to other pages with the same keywords.
* Link to other pages using keywords in the file name.
* No orphaned or dangling pages
* Choose anchor text carefully.
* Who might benefits from links to your site?
Google guru Matt Cutts
discusses how best to optimize your site for Google
Submit to yahoo.
http://search.yahoo.com/info/submit.html
Submit to Yahoo Directory
http://add.yahoo.com/fast/add?83356
https://ecom.yahoo.com/dir/submit/intro/
Submit to MSN
http://search.msn.com/docs/submit.aspx
SEO Tips and Tricks - Search Engine Optimization and Search
Engine Marketing
How to Resubmit website
to Google?
If your site has stopped showing in Google's search results,
there are some steps you can take to help reintroduce it to Google.
From checking the site's robots.txt file to submitting a reconsideration
request, this video tells the story of one webmaster investigating
his site's disappearance from Google.
More Search Engine
Optimization Tips from various sources.
If you use Java script drop down menus, image maps or image
links, be sure to put text links somewhere on the page for the
spiders to follow.
Have good, well-written and unique content that will focus on
your primary keyword or keyword phrase and your title meta tag
Build a network of quality backlinks using your keyword phrase
as the link. Remember, if there is no good, logical reason for
that site to link to you, you don’t want the link.
A site with lower PR can actually outrank one with a higher PR.
Don’t be obsessed with PageRank (part of the ranking algorithm).
Be sure you have a unique, keyword focused Title tag on every
page of your site. And, if you MUST have the name of your company
in it, put it at the end. Unless you are a major brand name that
is a household name, your business name will probably get few searches.
Fresh content can help improve your rankings. Add new, useful
content to your pages on a regular basis. Content freshness adds
relevancy to your site in the eyes of the search engines.
Be sure links to your site and within your site use your keyword
phrase. In other words, if your target is “blue widgets” then link
to “blue widgets” instead of a “Click here” link.
Focus on search phrases, not single keywords, and put your location
in your text (“our Palm Springs store” not “our store”) to help
you get found in local searches.
Don’t design your web site without considering SEO. Make sure
your web designer understands your expectations for organic SEO.
Doing a retrofit on your shiny new Flash-based site after it is
built won’t cut it. Spiders can crawl text, not Flash or images.
Use keywords and keyword phrases appropriately in text links,
image ALT attributes and even your domain name.
Check for canonicalization issues – www and non-www domains.
Decide which you want to use and 301 redirect the other to it.
In other words, if http://www.domain.com is your preference, then
http://domain.com should redirect to it.
Check the link to your home page throughout your site. Is index.html
appended to your domain name? If so, you’re splitting your links.
Outside links go to http://www.domain.com and internal links go
to http://www.domain.com/index.html.
Ditch the index.html or default.php or whatever the page is and
always link back to your domain.
Frames, Flash and AJAX all share a common problem – you can’t
link to a single page. It’s either all or nothing. Don’t use Frames
at all and use Flash and AJAX sparingly for best SEO results.
Your URL file extension doesn't’t matter. You can use .html,
.htm, .asp, .php, etc. and it won’t make a difference as far as
your SEO is concerned.
Got a new web site you want spidered? Submitting through Google’s
regular submission form can take weeks. The quickest way to get
your site spidered is by getting a link to it through another quality
site.
If your site content doesn't’t change often, your site needs
a blog because search spiders like fresh text. Blog at least three
time a week with good, fresh content to feed those little crawlers.
When link building, think quality, not quantity. One single,
good, authoritative link can do a lot more for you than a dozen
poor quality links, which can actually hurt you.
Search engines want natural language content. Don’t try to stuff
your text with keywords. It won’t work. Search engines look at
how many times a term is in your content and if it is abnormally
high, will count this against you rather than for you.
Not only should your links use keyword anchor text, but the text
around the links should also be related to your keywords. In other
words, surround the link with descriptive text.
If you are on a shared server, do a blacklist check to be sure
you’re not on a proxy with a spammer or banned site. Their negative
notoriety could affect your own rankings.
Be aware that by using services that block domain ownership information
when you register a domain, Google might see you as a potential
spammer.
When optimizing your blog posts, optimize your post title tag
independently from your blog title.
The bottom line in SEO is Text, Links, Popularity and Reputation.
Make sure your site is easy to use. This can influence your
link building ability and popularity and, thus, your ranking.
Give link love, Get link love. Don’t be stingy with linking
out. That will encourage others to link to you.
Search engines like unique content that is also quality content.
There can be a difference between unique content and quality content.
Make sure your content is both.
If you absolutely MUST have your main page as a splash page
that is all Flash or one big image, place text and navigation links
below the fold.
Some of your most valuable links might not appear in web sites
at all but be in the form of e-mail communications such as newletters
and zines.
You get NOTHING from paid links except a few clicks unless the
links are embedded in body text and NOT obvious sponsored links.
Links from .edu domains are given nice weight by the search
engines. Run a search for possible non-profit .edu sites that are
looking for sponsors.
Give them something to talk about. Link baiting is simply good
content.
Give each page a focus on a single keyword phrase. Don’t try
to optimize the page for several keywords at once.
SEO is useless if you have a weak or non-existent call to action.
Make sure your call to action is clear and present.
SEO is not a one-shot process. The search landscape changes daily,
so expect to work on your optimization daily.
Cater to influential bloggers and authority sites who might
link to you, your images, videos, podcasts, etc. or ask to reprint
your content.
Get the owner or CEO blogging. It’s priceless! CEO influence
on a blog is incredible as this is the VOICE of the company. Response
from the owner to reader comments will cause your credibility to
skyrocket!
Optimize the text in your RSS feed just like you should with
your posts and web pages. Use descriptive, keyword rich text in
your title and description.
Use captions with your images. As with newspaper photos, place
keyword rich captions with your images.
Pay attention to the context surrounding your images. Images
can rank based on text that surrounds them on the page. Pay attention
to keyword text, headings, etc.
You’re better off letting your site pages be found naturally
by the crawler. Good global navigation and linking will serve you
much better than relying only on an XML Sitemap.
There are two ways to NOT see Google’s Personalized Search results:
(1) Log out of Google
(2) Append &pws=0 to the end of your search URL in the search
bar
Links (especially deep links) from a high PageRank site are
golden. High PR indicates high trust, so the back links will carry
more weight.
Use absolute links. Not only will it make your on-site link navigation
less prone to problems (like links to and from https pages), but
if someone scrapes your content, you’ll get backlink juice out
of it.
See if your hosting company offers “Sticky” forwarding when
moving to a new domain. This allows temporary forwarding to the
new domain from the old, retaining the new URL in the address bar
so that users can gradually get used to the new URL.
Understand social marketing. It IS part of SEO. The more you
understand about sites like Digg, Yelp, del.icio.us, Facebook,
etc., the better you will be able to compete in search.
To get the best chance for your videos to be found by the crawlers,
create a video sitemap and list it in your Google Webmaster Central
account.
Videos that show up in Google blended search results don’t just
come from YouTube. Be sure to submit your videos to other quality
video sites like Metacafe, AOL, MSN and Yahoo to name a few.
Surround video content on your pages with keyword rich text.
The search engines look at surrounding content to define the usefulness
of the video for the query.
Use the words “image” or “picture” in your photo ALT descriptions
and captions. A lot of searches are for a keyword plus one of those
words.
Enable “Enhanced image search” in your Google Webmaster Central
account. Images are a big part of the new blended search results,
so allowing Google to find your photos will help your SEO efforts.
Add viral components to your web site or blog – reviews, sharing
functions, ratings, visitor comments, etc.
Broaden your range of services to include video, podcasts, news,
social content and so forth. SEO is not about 10 blue links anymore.
When considering a link purchase or exchange, check the cache
date of the page where your link will be located in Google. Search
for “cache:URL” where you substitute “URL” for the actual page.
The newer the cache date the better. If the page isn’t there or
the cache date is more than an month old, the page isn’t worth
much.
If you have pages on your site that are very similar (you are
concerned about duplicate content issues) and you want to be sure
the correct one is included in the search engines, place the URL
of your preferred page in your sitemaps.
Check your server headers. Search for “check server header”
to find free online tools for this. You want to be sure your URLs
report a “200 OK” status or “301 Moved Permanently ” for redirects.
If the status shows anything else, check to be sure your URLs are
set up properly and used consistently throughout your site.
Google Wave is an online software application product of Google,
described as a "personal communication and collaboration tool".[cite
this quote] It was first announced at the Google I/O conference on
May 27, 2009. It is a web-based service, computing platform, and
communications protocol designed to merge e-mail, instant messaging,
wikis, and social networking. It has a strong collaborative and real-time
focus supported by extensions that can provide, for example, spelling/grammar
checking, automated translation among 40 languages, and numerous
other extensions. Initially released only to developers, a preview
release of Google Wave was extended to 100,000 users in September
2009, each allowed to invite additional users. On the 29th of November
2009, Google accepted most requests submitted soon after the extended
release of the technical preview in September 2009.
Anchor links can help your visitors navigate sections of a long
page by taking them directly to a particular area of the page. An
anchor link consists of two parts:
The link code:
<a href="#myLink">Link</a>
The anchor code:
<a name="myLink">Anchor</a>
Note that the difference between the two links is the # symbol within
the tag, as well as the <a name> tag. To create your anchor
links:
First build your link code:
<a href="#myLink">Link</a>
(Note that this link features a # symbol within the tag, which
tells the browser to link to a corresponding anchor tag named
myLink.)
Now create your anchor link. Use the exact same name as in your
link code:
<a name="myLink">Anchor</a>
Once again, this is not a normal link, because the link uses
the word name instead of href. Which is important, because it
tells the browser where to go when your first link is clicked.
To make your anchor tags work correctly, the word that appears in
the quotes in the anchor and link tags must match. For example:
<a name="news">Best SEO tips</a> <a href="#news">SEO</a>
On
this page you'll find links to various information relative to
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
tips, tutorials and suggestions. 